Are you feeling overwhelmed by all the advice on how to prepare your holiday Social Media campaigns?
Do you feel that the average message is not addressed to you?
Are your competitors already out there and you don’t want to look as if you’re ‘copying’ them?
Here are the main points from recent articles by Social Media and Marketing experts and some general advice at the end.
Jim Belosic of ShortStack wrote an article for SME pointing out 5 ways to prepare your Facebook Page for the holidays:
- Use a holiday Themed Cover photo that is “representative of your brand, but reflective of the season”.
- Add some holiday accent to your profile picture whether you use your logo or a photo of you or your team.
- Use your Facebook page to inform about your shop’s holiday deals, use a Tab for a giveaway or run a timeline contest.
- Decorate you App thumbnails – those Tabs that appear on the left side of your timeline.
- Schedule holiday related Facebook Adverts.
Some of these are very easy to implement, especially numbers 1, 2 and 4. Even if you don’t have any special deals, a bit of decoration attracts the eye of your followers and can lead to greater engagement.
Abbi Whitaker gives 5 wise tips for planning your Facebook Holiday campaigns in the PotsPlanner blog:
- Plan out multiple campaigns targeted to a niche audience and space them out.
- Offer short lived mobile friendly coupons.
- Use Facebook as your main platform but also Instagram (outdoor photo and hashtag contest) and Pinterest (winning a dream board).
- Increase your advertising budget around the highest traffic times during the holidays.
- Run timeline contests.
At the end Abbi points out that you should get creative, use holiday cheer and the colours green, red and gold. Some of these are also fairly straight forward. Make sure you revise your calendar and schedule posts for each of the season highlights, targeting a specific group of your followers. Here’s a post on how to use Facebook’s own targeting and scheduling features.
Rachel Sprung lists 7 steps to prepare your holiday marketing campaign in the HubSpot blog:
- Figure out how you can promote your brand on the most relevant holidays from all that are celebrated and concentrate on those.
- Move away from Christmas and create your own cause based on other dates like Thanksgiving.
- Create holiday themed offers to increase your e-mail list.
- Work on your editorial calendar and monitor your accounts during the holidays.
- Optimise your keywords to make sure your business is found during last minute searches.
- Organise an event, take photos and post them on your page.
- Show appreciation for your customers.
Number 7 is by far my favourite piece of advice here. The end of year is not merely a religious or commercial celebration. It is a time of reflection for everyone, even those who don’t see it like that. There are days ahead when businesses remain closed and people spend time with their families and friends – and their mobile devices. Use these days to send a ‘Thank You’ or a good wish for the year to come.
Brooke Ballard wrote a brilliant piece with 10 ways we give thanks online for the Social Solutions collective. There are some great ideas in there and my favourite is number 10: taking it offline – there’s nothing like a handwritten card sent by snail mail and placed near your tree or holiday home decor.
When deciding on what to do just be yourself, do as you feel and use your experience and common sense. No one else but YOU can tell what is most suited to your audience or potential clients, in your own geographical region and within the spirit of your own tradition(s).
Happy holiday marketing!
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